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Chocolate
"Nine out of ten people like chocolate. The tenth person always lies." Inspired by chocolate, designers came up with a new perspective honed through a multitude of workshops to look beyond the theme. Focus was brought not only on the pleasure of design, but on the unique social attributes related to chocolate.
Date: April 27 - July 29, 2007
Director's Message
The American cartoonist John G. Tullius once said, 'Nine out of ten people like chocolate. The tenth person always lies.'* I think chocolate is a wondrous food, one with which everyone is familiar. But it goes beyond being merely a food ... it shows its face in every aspect of our lives. What would happen if we were to embrace the world through that already shared feeling is what we're trying to find out with this exhibition. Naturally, works of chocolate itself will be involved but it's not just about that.
It's about seeing the world through chocolate - together.
*from The Little Book of Chocolate, Brockhampton Press, 1996, p.32
Naoto Fukasawa
Outline
- Organized by
- 21_21 DESIGN SIGHT, THE MIYAKE ISSEY FOUNDATION
- In association with
- Agency for Cultural Affairs, Ministry of Economy, Trade and Industry
- Exhibition director
- Naoto Fukasawa
- Creative Directors
- Issey Miyake, Taku Satoh, Naoto Fukasawa
- Associate Director
- Noriko Kawakami
- Coordination Advisor
- Keiko Yoneyama
- Exhibition Design
- Naoto Fukasawa
- In cooperation with
- NAOTO FUKASAWA DESIGN
- Graphic Design
- Taku Satoh, Teppei Yuyama, Keisuke Goto (Taku Satoh Design Office Inc.)
- Participating Creators
- Mike Abelson + Yuri Shimizu (POSTALCO), Philippe Baumont-Pagani, CABANE de ZUCCa, FRONT, Naoto Fukasawa, Makoto Hashikura, Hisashi Hidano, HIMAA, Yoji Ishii, Toshio Iwai, Azusa Kawaji, Issay Kitagawa, Yoko Kumagai, Sachiko Matsue, Akira Minagawa, James Mollison, Eric Nagy, Gaku Otomo, Yuki Sugiyama, Gen Suzuki, Yasuhiro Suzuki, Kaoru Takai, Marcus Tomlinson, Naoko Tone + Atsuyoshi Iijima, TONERICO:INC., Natsumi Toyama, Kosuke Tsumura (FINAL HOME), Ed TSUWAKI, Ryosuke Uehara + Yoshie Watanabe (D-BROS), Tom Vincent, VINTA
- Special Participants
- Tyen, Daniel Jouanneau, PLEATS PLEASE ISSEY MIYAKE, Issey Miyake + Sachiko Yamamoto (ISSEY MIYAKE Inc.)